Make Your Message Matter: Here's The Story Behind the Toolkit...
Hi, I'm Edwin Janssen.
The reason I made the copywriting toolkit is because I deeply believe you're capable of more than you may think.
So, whether it's reaching more people with your message, beating your own expectations, or making a bigger impact with your business, I'm here to guide you on your journey.
You know... I've been in your shoes, struggling with self-doubt and trying to find my way...
I know what it feels like.
I started as a photographer, graduated from an academy, and won some international awards...
...but deep down, I wanted to be my own boss.
But as it turns out...
Selling stuff was hard. Really hard.
In fact, I couldn't sell sh*t.
That's when I became fascinated by consumer behavior and decided to learn more about marketing and sales.
I got a sales job and made tons of cold calls, and as you'd probably expect, most people were not interested, got annoyed, or just hung up on me.
I knew it would be a tough adventure...but I also knew this was the path I needed to follow.
And slowly but surely… I learned the art of persuasion.
My sales skills kept getting better and better…
And soon, I found myself teaching my coworkers the tricks of the trade.
It was then that I realized what I loved to do.
As my interest in marketing grew, I discovered the power of old-school copywriting...
...and learned from the greatest writers in the world:
David Ogilvy, Eugene Schwartz, Dan Kennedy, Drew Eric Whitman, and SO many others.
You might not recognize these names, but believe me, they're giants in their field (more on that later).
Now, I'm thrilled to share what I've learned with coaches like you.
Because the truth is…
If you know how people think and feel when they buy something...
You'll have the most powerful tool EVER to grow your business, follow your dreams, and ultimately, change your life.
